Suitex Podcast
Hello, and welcome to the SuiteX Bluetooth Marketing podcast.
What is Bluetooth Marketing?
SuiteX Bluetooth Marketing offers YOU a unique opportunity to reach people in a location specific area with YOUR marketing materials and other general information - in both audio and visual format - and at NO COST to the mobile phone user.
Imagine a system which enables you to target prospective customers in and around your shop or business, or turn visitors to an exhibition into customers by attracting them to your exhibition stand.
No more fancy window displays or expensive plasma screens - this is quick, flexible, dynamic and VERY cost-effective - it can cost as little as £17 per day.
Imagine a system which can monitor how well the marketing campaign is going and give real time data on the number of people you've reached -
Welcome to the world of SuiteX Bluetooth Marketing.
The UK market is one of the largest, with over 1 million Bluetooth enabled mobiles in circulation.
Mobile handsets have become a key part of everyone's life; the numbers of Bluetooth mobiles is increasing daily as nearly all new phones contain the Bluetooth chip.
So how does it work?
Wherever your SuiteX Beamzone unit is sited, you can market directly to any Bluetooth enabled device, within a range of around 30 metres. Our device can actually reach up to 100 metres, but consumer handsets are limited by manufacturers to a 30 metre range, so we consider this to be our practical working radius.
Posters close by carrying your branding encourage your potential customers to check that their Bluetooth is enabled - most are these days thanks to in-car headsets - and then they receive a message on their phone inviting them to accept your trusted content.
Here are some examples of what you could send via the SuiteX Beamzone system:
• An animated image - a gif - probably the most popular option.
• Or a simple text message with details of a promotion.
• A theme for a mobile phone branded with your logo and message.
• An electronic coupon offering a discount or special price.
• A static image, possibly a welcome message.
• An image slideshow showing product images.
• MP3 music files.
• MP4 video such as a one minute video commercial for instance.
• A podcast.
• A business card showing details as a v.card recognized by the individual handsets contacts folder.
• Or service information such as a seating layout.
• You could send a free ring tone to the phone or a mobile interactive game.
• Even a full blown java application such as an interactive car brochure with the option to input personal details to request a test drive for example.
And here are some typical applications for SuiteX Beamzone:
• For event, exhibition and conference venues and their exhibitors.
• In hotels, bars and restaurants.
• At shopping centres and individual retail stores.
• Within entertainment venues - cinemas, sports, music
• On public transport - airports, railway and bus stations
• Providing tourist information at tourist attractions
• And located at outdoor advertising sites, in fact at any location where there's footfall.
As well as Marketing messages SuiteXBluetooth can be used to provide useful information. For example:
• Restaurant menus and opening hours
• Hotel facilities
• In-store Special Offers
• Exhibition maps
• Programmes of events
• Transport timetables
• Tourist information and maps
So how can your business benefit?
With a steady stream of people walking past your shop - but no guarantee they'll enter, why not reach out and invite them inside? You could send a promotional animated image offering 10% off if they come in and show you the message!
Entice revelers to your bar - offer a drinks promotion combined with the promise of a great night out.
Attract diners as they pass your restaurant, or alternatively offer people already in your establishment a discount off a dessert if they show the bluetooth promotional message.
And if you are an exhibitor, how do you get visitors' attention and coax them to your stand? A free glass of champagne perhaps - the offer being sent via Bluetooth? Extend a friendly hand via a SuiteX Beamzone Bluetooth message, it's personal and immediate, cost effective and has a tiny carbon footprint!
If you'd like to discuss how Suitex can help you with your Bluetooth Marketing please call 0121 314 4567, e-mail info@suitex.co.uk or visit our website suitex.co.uk
Thanks for listening.