OOH - Outdoor Advertising
Outdoor advertising providers can add an extra dimension to their classic advertising space which will considerably increase its effectiveness. How? Simply by incorporating Bluetooth Proximity Marketing technology using beamzone®.Response levels can be increased many times over by combining traditional outdoor advertising with Bluetooth - imagine, for instance, a cinema poster advertising upcoming films with the ability to download the trailers and other relevant information direct to people's mobile phones.
The whole concept of people being able to take away something useful in addition to looking at the advertisement - increases the likelihood of passers-by stopping and reading the messages - and as such is a very exciting way of combining the two marketing methods.
There is also the opportunity to generate revenue - by selling 'advertising space' on the Beamzone boxes - in the same way as selling traditional outdoor advertising.
The site can also become an information point for passers-by - where with 'one touch' they can download to their mobile phones for FREE valuable and relevant information such as 'special offers', coupons and competitions, local facilities, diary of forthcoming events.
Additionally, in certain circumstances the outdoor can provide the opportunity to entertain people whilst they are queuing - by offering film trailers, mobile phone games, etc.
Combining Bluetooth Proximity Marketing with traditional outdoor advertising is an innovative, cutting-edge way of marketing which is very cost-effective. It is ideal for product launches and sales promotions and the ability to download information to mobile phones clearly enhances the OOH experience - see "A Lethal Combination".
CLICK HERE for more details ...