Motor Trade
Bluetooth Proximity Marketing is particularly suited to the Motor Trade - both for manufacturers and car dealerships.It is ideal for Product Launches and Special Promotions whether at an exhibition, special event or within car dealerships themselves.
It provides an opportunity to deliver a 'brochure on a phone' - not only is the eco-friendly and cost-effective but there is also a viral effect - passing the information to their friends, work colleagues, etc - in excess of 5 - clearly increasing brand awareness.
This can also have the effect of creating an additional 'sales person' who is never sick or goes on holiday AND keeps to the script - thus increasing sales capacity.
Additionally there is the ability to access potential customers 24/7 - even when closed; and can provide an information point for 'special offers', complementary products & services (up-selling); remind existing and potential customers of future events for the diary; run competitions; book test drives etc.
Another major benefit is that since the Beamzone system is 'plug & play' - it can be moved around different locations - as required; and it certainly helps you 'stand out from your competitors'.
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Article - How Car Dealers can use Bluetooth Proximity Marketing ...