Coca Cola
NEW World of Coca-Cola Selects ProximityMedia to Deliver Information to Guests Via Bluetooth Technology that Provides Enhanced Level of Experience at NEW World of Coca-ColaATLANTA--(BUSINESS WIRE)--NEW World of Coca-Cola® recently partnered with ProximityMedia (PINK SHEETS: WRMA), a leader in direct-to-mobile Bluetooth marketing, to integrate ProximityMedia's Bluetooth content delivery technology throughout NEW World of Coca-Cola. This unique partnership between ProximityMedia and NEW World of Coca-Cola has resulted in creating the first ever Bluetooth-enabled attraction in the United States.
Consumers who visit the facility with Bluetooth-enabled phones are able to download exclusive content as they move through the various exhibit areas throughout the property, inside as well as outside. Markers are used to share specific information with guests and alert them to the fact that they can receive even more information if they choose to do so. The markers provide information on energy efficiency, water stewardship and recycling and relate back to the guest's experience with specific information regarding the NEW World of Coca-Cola. ProximityMedia's technology then enables them to receive even more information on that subject, including links to websites which may be bookmarked for later reading.
July 17, 2007 05:55 AM Eastern Daylight Time