BMW - new 3 Series
beamzone® was used at the launch of the new series III BMW.Visitors were able to download the television commercial for the new model, free-of-charge, at a centralized information stand; as well as animated GIFs, wallpapers and screen-savers carrying pictures of the new BMW.
The Bluetooth digital give-aways created a high-awareness and recognition rate for the new model, and visitors who downloaded the content to their mobile phones were impressed by the high quality of the content.
