Bluetooth Marketing System Launch

Pre-Launch BUZZ generates early Bluetooth marketing projects

July 2007.

Three leading personalities from the UK communications industry have unveiled a specialist company to bring revolutionary Bluetooth marketing solutions into Great Britain and Ireland.

They already look set to transform the way mobile phone marketing can be applied to everything from exhibitions and conferences to entertainment and High Street shopping.

The new company SuiteX , based in Birmingham, has become a certified partner of cutting-edge technologists Blue Cell Networks GmbH based in Bamberg, Germany.

The German partner company has been developing its proximity marketing network in a number of European countries since 2003, but this is the first time their system is to be marketed in the UK by a sole-rights specialist.

The men behind the UK venture are: Trevor Land one of the British exhibition industry's key players, Neil Hillman, who has been producing sound for television, film and radio with the BBC and ITV for the past 25 years, and Geoff Abbott who qualified as an accountant with Price Waterhouse and has been running his own businesses in IT and marketing since 1975.

This rare mix of skills and experience means SuiteX can provide mobile marketing solutions that embrace:

  • The technology and hardware, as part of the agreement with Blue Cell Networks.
  • The production of content for directly and locally targeted marketing campaigns.
  • Consultancy and advice for event, exhibition and conference clients and their participants, including show visitors, exhibitors and delegates.
  • Marketing support across a target audience that includes hotels, bars and restaurants, shopping centres and individual stores, entertainment and sports venues, all forms of public transport, tourist information, outdoor advertising and lots more. Indeed any locations where there is footfall.

Bluetooth mobile technology gives marketers unrivalled opportunities to reach people in defined locations, with everything from invitations and information to podcasts, video clips and special offers, diary entries and business cards to PDF documents, mobile software, WAP links and games to music and ringtones - all of it free of charge to the recipient.

Anyone with a Bluetooth-enabled mobile device can receive audio and video content, but only if they want to.

'This form of Bluetooth technology is the first genuine marketing innovation of the 21st Century,' said Managing Director Neil Hillman. 'It's a tremendously exciting concept - something that has been recognised by several savvy outfits who learnt about SuiteX and its all-embracing services, even before our official launch.

'The Beamzone 'white box' technology has already been trialled at the Birmingham opening of the Omega Sektor, Europe's Largest Gaming Centre - with messages welcoming guests, business leaders and the national press, to what is seen as the world's first Cyber Theme Park,' Hillman added.

'It's a totally appropriate addition to the technology at what is destined to become not only a 365-day public recreational environment, but also Europe's premier venue for professional and competitive screen-gaming with over 400 on-line PCs.'

"The Omega Sektor launch was a great success,' said Chris Gould, Head of Corporate Relations and Sponsorship. 'The concept for the centre has been in development for over a year, so there was a lot of anticipation about what the final result would look like.

'Apart from national and local media our guests included gaming industry executives and key local and national business figures. Being the world's largest gaming centre, we need to be seen at the forefront of consumer technology. Working with SuiteX, we were able to send all our guests a 'Welcome to Omega Sektor' mobile phone message with our company logo, as soon as they arrived.

This service generated a lot of interest and was one of the talking points of the evening, along with the centre's overall impact and the fleet of branded Hummer vehicles which transported guests to and from the train station. Omega Sektor is already keen to incorporate the SuiteX technology, in the near future, for our marketing," Gould added.

Blue Cell Networks' Continental clients have already included an abundance of blue-chip organisations including BMW, Volvo, Mercedes Benz, Volkswagen, Universal Pictures, EMI Music, Sony Ericsson, Nokia, Real Madrid and Sony Pictures.

The system has also been discussed with major exhibition venues, including the NEC, according to Marketing Director, Trevor Land. 'And we are working alongside the organisers of the National Venue Show - CMP United Business Media - at the NEC from September 25 to 27. CMP is using two Beamzone boxes to pass on masses of show information to visitors and exhibitors.

'And plans have already been drawn up with the aim of using the system at CMP's sister show International Confex which takes place at Earls Court from February 12 to 14, where it is proposed the system is also offered to exhibitors to tell all 'switched-on' visitors about their on-stand features and activities.

'We are really looking forward to working with SuiteX at this year's National Venue Show,' said Catharine Mackay, Account Manager for the NVS and for International Confex. 'There are a number of changes that we have made to the show and by introducing this market-leading bluetooth technology we will only enhance the show's dynamic approach to the visitor and exhibitor experience. Of course this initial showcase will also provide a sound basis for a developing relationship with SuiteX for Confex 2008 next February.'

Trevor Land added: 'Come and explore the wonders of Beamzone, on the SuiteX stand - K57 - in the Exhibiting and Events Live Sector at the National Venue Show.'