Taking the Offers to the Shoppers...
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With the birth of online vouchers and the success of Group On, Voucher Cloud and various other bargain offers available exclusively on-line, there is a wave of excitement surrounding this innovative sales and marketing phenomena and the popularity is growing. Blu-On is 'Taking the Offers to the Shoppers' and is the Shopping Mall and Airport Retail alternative to the Group On model, sending downloadable coupons, redeemable vouchers and money-off promotions, in conjunction with in-store offers, straight to the mobile phones of in-Mall shoppers. For example a coffee shop could promote a free muffin when customers buy 2 medium drinks; or promote a free upgrade to large with any medium value meal. Quick and easy bluetooth file transfers and QR code links from the in-Mall or in-store Blu-On download nodes, mean that visitors can receive the daily offerings as soon as they enter a shopping centre or airport duty-free area.