A Powerful Combination

Combining Bluetooth Proximity Marketing with signage is essential to the success of campaigns - there is a need to tell the target audience -

to 'switch YOUR Bluetooth on';
that this is a 'Bluetooth Hotspot' where they can receive content which is official;
that the content is approved, exclusive, relevant and of value; and
that it is FREE to receive Bluetooth messages.

SuiteX have signage packages available for rental or purchase.

The most effective way to interact with your target audience is to combine Bluetooth Proximity Marketing with some sort of visual advertising - such as -

traditional OOH (Outdoor Advertising);
Digital displays;
Mobile units - bikes and cars;
Inflatables - balloons.

These methods have impact in their own right - however the impact of the campaign is significantly increased when the target audience can also take away information on their mobile phones.

It generates greater brand awareness - and additionally results in viral campaigns - with people passing information on to their friends, work colleagues and family.

This is one of the secrets of Bluetooth Proximity Marketing success.

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